PACT was founded in Hong Kong in 2018 by  Neil Chowings and Rose Colledge. But it was far from their first rodeo. They first launched an employer brand and internal communications business in Hong Kong in July 2008 – the first Asian branch of a company called Work, headquartered in the UK and with offices in the UK and North America.

The business partnered globally with banking brands such as Citi, Credit Suisse and J.P. Morgan, and the Asia portfolio quickly expanded to include organisations as diverse as Swire, Coca-Cola, KPMG, McDonald’s and Ageas.

In 2015, Work was bought by UK outsourcing giant Capita in a bid to expand its global footprint. Roll forward another two years and a shift in strategy allowed Neil and Rose to set up an independent business focused on serving the Asia-Pacific region. They called the business PACT because they wanted to explicitly connect the deal the companies make with their employees (the EVP) with the promises they make to their customers (the CVP). They believe that employee engagement and customer loyalty are inextricably linked.

The company has maintained long-term relationships with many of its original clients, together with a number of notable additions – some of whom are based in Singapore, where PACT has recently set up a branch. Our success is largely due to our result-driven, consultative approach and our focus on delivering excellent client service.