Employee Value Proposition (EVP)
The starting point for everything
What is an Employee Value Proposition?
An Employee Value Proposition is a statement that sums up the values your people can expect from you as an employer, on top of the usual salary and benefits. What do you stand for? How do you go about your business? What matters to you as an organisation? And how can your employees expect to be treated and nurtured?
Our founders were among the first to specialise in this area of work, helping Employers of Choice such as J.P. Morgan begin the process of defining their Employee Value Proposition. Since then we’ve helped Swire, KPMG, Galaxy Entertainment Group and many more do the same.
What are the benefits?
A strong EVP enables you to harness the power of your most expensive and important asset: your people. Not only does it help you attract the right talent, it defines everything from how you go about your day-to-day work, to how you communicate with your employees and also present yourself to the world.
While your EVP runs through every aspect of your organisation, it can still be hard to define. Especially for those looking from the inside out. And that’s where we can help.
Our approach to creating an EVP
Got all the insights you need already? Have an in-house creative team? No problem. Our bespoke, consultative approach means you’ll only pay for what you truly need.
But if you do need a little more help, we can also start at the very beginning. We’ll take a look around your sites and offices. We’ll talk to current and past employees, senior leaders, recruitment consultants and, crucially, your customers and clients. We’ll research your industry, assess the competition and find out what’s being said about you on the street.
We will research your industry, assess the competition and find out what’s being said about you on the street.
We’ll look at your corporate values, establish the reasons why people join and stay at your company and work with you to create a final proposition. We can then use your EVP as a basis for your employer branding, recruitment advertising and internal communications. Or whatever else is required.