What we do
• Getting the right colleagues onboard
We can help you tell your story to candidates that have the skills and experience your business needs to be successful. We’ll shape your message and get it out in the right places so that the people you want to talk to are inspired to find out more.
• Helping them get with your agenda and enabling you to understand theirs
What is your purpose? What are you bringing to the world around you and how are you contributing to society? These are all important questions for you to answer as they provide the context for the roles you have on offer and give a sense of direction. Equally how well do you know people that you need to make your business successful? Do you know them as well as you know your customers? What’s important to them? What motivates them and why? When you find the overlap between your goals and their aspirations you can achieve amazing things for your business.
We’ll help you use a range of tools from games, to films and from message platforms to surveys and events to identify that overlap and create a connection.
• Why we think it matters
While it has long been acknowledged that employees are a company’s most important asset, this becomes even more significant when you properly recognise the critical link employees have with a company’s other pretty important asset, its customers. With these audiences often managed by separate functions, it’s easy to see how opportunities to fully leverage the customer/employee dynamic get missed.
It doesn’t matter how many millions of dollars you spend marketing your brand if the actual experience doesn’t live up to the promises. Equally you can spend tens of thousands of dollars trying to gain customer insights when your employees probably know most of the answers. Worth thinking about…
Corporate values definition
Customer experience design
Employee experience design
Employee value proposition (EVP)