The Challenge
With its continuous drive to develop technology solutions that reduce complexity and drive value for clients, Deutsche Bank offers exceptional opportunities for talented engineers and technologists. However recruiting tech talent is notoriously competitive, candidates have many options to choose from and employers need to work doubly hard to make sure their opportunities stand out. Deutsche Bank wanted to ensure that their proposition would be attractive to tech talent across multiple locations in the region.
The Solution
PACT conducted a series of virtual employee interviews, surveys, and focus groups to create insights into the real life of being a tech talent at Deutsche Bank. We used both quantitative and qualitative techniques, and sampled opinion from stakeholders of the bank who hold a background in Science, Technology, Engineering, and Mathematics (STEM). Selected employees came from different experience levels and mastered a variety of technology skills. They all took part actively and shared their inputs. Within two weeks, we built a solid base of unique and inspiring insights to inform the key messaging and marketing strategy.
The Result
Four creative concepts aligned to the Deutsche Bank global Employer Value Proposition (EVP) were developed, based on the research findings, which were rolled out across multiple digital media platforms, including online job boards, careers site, programmatic advertising, and social media. The insights not only helped Deutsche Bank with their immediate recruitment needs, but also supported their future growth plan. By allocating the right messaging to the right marketing channels, Deutsche Bank received 30,000 clicks to their careers site over a period of three months, and filled all the 1,000 vacant tech positions. It was a great step forward to their organisation transformation and re-engineering process.
