Moving beyond the memo
Once employees have been wooed enough to sign on the dotted line, all too often we stop making an effort in the way we communicate with them. At PACT we have a simple rule. And that’s to communicate as thoughtfully and respectfully to your people as you do to your customers.
Every piece of internal communications is an opportunity to reinforce what’s important to your organisation from a values and behaviours perspective. It’s a chance to have a positive impact and make your most important asset feel valued and supported. And yes, you also need to get your message across in a persuasive way. But all too often internal communications pieces are curt and lacking in empathy.
Bad news can be good news
Internal communications can take many forms. Sometimes you’re announcing great news that will lift morale however you deliver it. Sometimes you need to share dry information in a way that makes people sit up and take notice. And sometimes you’ll have very difficult things to say. It’s here especially where problems can arise, but it’s also where you have the biggest opportunity to make a lasting positive impression.
After all, when there’s bad news around, people will most likely be talking about it anyway. And without an official company point of view, they may be conjuring up scenarios that are far worse than the reality.
Getting your message out there
Employees in all kinds of businesses all over the world continue to report that communication is one of their top three areas of improvement. Your people do want to hear what you have to say – whether that’s through email, townhalls, group chats, video, or any other channel available to you.
We can help you select the right medium for the message – including some you may not have thought of before. We’ll help you craft your tone, messaging, and look and feel. We’ll also advise you on delivering your communications at just the right time and in just the right way. Our approach has seen us help many companies deliver difficult messages sensitively, turn policies into inspiring and engaging interactions, and help employees feel informed and supported.
