Our holistic approach to marketing
Careers messaging has a different slant to your b2c and b2b communications, but it should still have a place in your overall marketing communications plan. And it should make use of – and sit nicely within – your existing channels. After all, brand strength is built when your core attributes are continuously reinforced, irrespective of the touchpoint or purpose of the marketing communication.
That’s why we work closely with your marketing teams to first understand your current marketing communications strategy and its multiple strands. We can then explore how your existing marketing activity can support conversations about jobs and careers.
How our plan comes together
To devise an effective strategic marketing plan, it’s important that we understand the task at hand. Who are you talking to? What’s the objective? What have you tried before and on which channels? What has worked well in the past – and what hasn’t? What else is going on that may support or hinder our efforts?
Maybe you want to change perceptions, break into a new market, or attract employees from specific competitors. There may be broader reputational issues to consider. Or perhaps there isn’t a specific call to action and you just want to create general brand awareness. Whatever the challenge, we’ll work with you to develop a strategic marketing plan that delivers the right response.
Results that work for you
We’ll uncover the most relevant, effective touchpoints and environments we can use to get our message across – establishing what should be said where, and when. The result? Strategic marketing that influences minds, generates conversation and debate, and enables audiences to decide whether your organisation is right for them. Because when it comes to talent attraction, quality trumps quantity every time.
